Page rapidity is also known as page speed and sometimes we take it as page swiftness. Page speed has always been a decisive/influential part of SEO work. Page speed is all concerned about how quickly the content loads on your web page.
What exactly Page Speed is?
Page speed is all concerned about how fast the content gets load on-page. Often we consider page speed as “site speed” but actually it’s page swiftness for a sample of page views on a site. We can use another term “page load time” for page speed (the time it takes to fully loading the content on the current web page). Page rapidity can be described as “time to first byte (TTFB)” that is used as an indication of the responsiveness of the webpage.
Page rapidity can be measured in different ways, four of them are “Time to first byte”, “Fully loaded”, “First meaningful paint” and “Time to interactive. Page speed evaluation can be done through Google’s PageSpeed Insights. Speed Score assimilates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).
SEO best practices
In Google’s view site speed (as a result, page speed) is one of the signals used by its script to rank up the pages. As a result of research, it has been shown that Google might be precisely measuring time to the first byte as when it considers page speed. In short, a page having slow speed means that the search engine can spide out fewer pages by using the allocated crawl budget, and it badly affects the indexation.
Page loading speed attracts users. Page loading speed is much important to user experience. When pages take longer load time it tends to have higher bounce rates and lower average time on page. Longer loading time badly affects the site. Page speed has been one of the ranking factors by Google since 2010. A new update has been released in 2018 that made speed a ranking factor for mobile phones.
Now it’s time to discuss a few of the many ways to increase page speed.
We can dramatically increase our page speed by optimizing the code (by removing spaces, commas, and other unnecessary characters). The best recommendation is to remove code comments, formatting, and unused code. Google offers using CSSNano and UglifyJS.
Normally, each time a page redirects to another page, it badly affects the site. Whenever it happens, the visitor faces additional time waiting for the HTTP request-response cycle to complete. For example, if the mobile averts pattern looks like this:
- domain.com > www.domain.com
- m.domain.com > m.domain.com/home
Each of those two additional redirects makes the page load slower than before.
How to leverage browser Caching
How to revamp server response time
The traffic you are receiving on the site, directly affect the response time of the server. It leaves an effect on the resources each page uses, the software used by your server, and the hosting solution used by you. To improve server response time is very important as well. To upgrade server response time, look for performance bottlenecks like slow database queries, slow routing, or shortfall of adequate memory and fix them. 200ms is the optimal server response time.
Use a Content Distribution Network (CDN)
Another term that is used for Content Distribution Networks is Content Distribution Networks. CDNs are networks of servers that are used to divide the load of delivering content. Actually, geographically copies of the site are kept and stored at multiple data centers so that users can access the site easily and fastly.
Image optimization is another important factor in regard of speed up the page. Image optimization is about to decrease the file size of an image. Image is optimized as much as possible without sacrificing quality. Make it confirm that your images are no longer than they need to be, as the recommended file formats are JPEGs and PNGs and generally better for photographs. JPEGs and PNGs can be compressed for the web.
The image that you are using frequently on your sites like buttons and icons, for this use CSS sprites to create a template. A CSS sprite is a means to combine multiple images into a single image file with respect to help in performance. CSS sprite helps an image to load all at once and then it displays the only that you want to show. So in this way loading time is saved by not making a waiting situation for the user.