Email Marketing

1- Email Marketing:

It means marketing through emails. Marketing through email is the direct marketing as a mean of communicating
commercial or fundraising messages to an audience. Such email contains content , photo or video. Email marketing increases profit by increasing revenue.
1 – Email marketing enhances the business.
2 – Email marketing plays a vital role in business. It catches the attention of current or potential customers.
Sometimes, it derives substantial profit.

Best solutions for e-mail marketing:

These are various solutions for email marketing like Zoho, Office 365 , compaigner , Mailchimp , Drip , Getresponse , Moosend etc. They are very costly. They are usually not considered as affordable. However, the best solution for email marketing is to deploy, Virtual Private Server (VPS) or Dedicated Server. As they are cheap, so anyone can afford it. Unlimited emails can be sent by using
these servers.

2- Role in Successful Business:

Marketing or advertisement is considered to be backbone of every business. Successful business is somehow one result of Strong advertisement or strong marketing compaigns.
Email marketing is the powerful tool for your business whether your business is small or big. Email marketing focuses on driving traffic to your website. It serves as a medium to notify former/existing clients of timely deals, offers and opportunity.
Your emails should reflect the design of your business. Email marketing increases sales. The key is being consistent, quick, repetitive and personalized. While sending emails, choose your audience wisely. Target audience will bring fruit to your business as they may be interested in your business.

Tips For Small business:

Following are tips for small or new business:
1-  Email marketing list of customers should be organized.
2-  Register email on your website.
3-  Start a marketing newsletter.
4-  Send official/authentic marketing compaigns.
5-  Measure the performance of email marketing.
6-  Your email should be effective in a way to encourage users to take an action.

Tips For Real estate Agents/Owners:

Email marketing plays an important in the success of real estate. While marketing through email, various aspects should be considered:
1-  Your email should be welcoming.
2-  It should represent true and fair image of your property.
3-  It should be complete and free from any kind of error.
4-  It will be more effective if it follows 7’C (Clarity, Correctness, Conciseness, Courtesy, Concreteness, Consideration and Completeness).

3- Email Marketing Overrides Social Media:

Email marketing is the cheapest advertising technique overriding social media in following ways:
1-  It creates personalized content.
2-  It collects feedback and surveys.
3-  Through this, we can communicate with our customers (former/existing/potential)
4-  It reaches to right people at right time.
5-  It leaves long-term effect.
6-  It remains available whenever we need it.
7-  It gives rise to stranger bond with customers.
8-  It provides is surety through analytic code that our email has been opened by how many audience.

4- Distinguishing Features of Email Marketing:

Email marketing is a reliable and lucrative way for creating leads. Following are the features of good email marketing. Email should:
1-  offer incentive to attract subscribers.
2-   be simple.
3-   be consistent with sender’s line.
4-   be personalized.
5-   be consist of attention seeking subject line.
6-   be in conversional tone.
7-   contain relevant information.
8-   be such that it helps in resolving issues.
9-   be easier to understand.
10-  encourage readers to subscribe and to take actions.
11-  be free from error.
12-  be such that it will not be included in spam or junk emails.

5- Newsletter & Subscribers:

Newsletter contains information, sale & discounts, News or surveys. The main advantage of newsletter is staying in front (of your competitors, of your customers, of vendors). The users being registered allow company to send them updates, information about promotions, events are known as Subscribers.

6- Email Marketing Compaigns:

While starting email marketing compaigns, two important things should be kept in mind, first thing is ensuring that your email marketing compaign gets delivered and the second is persuading one subscribers/recipient of email marketing compaign to open emails and read them.
In this, your email should contain content that is not prohibited. Prohibited content is seized by firewalls that filter the mails on basis of words, symbols or combinations of words or symbols.

7- Tools, Software & Techniques used in Email Marketing:

1-  Zoho
2- Office 365
3- Compaigners
4- Drip
5- Mailchimp
6- Moosend
7- Getresponse

Software:
There are numerous email marketing software that are serving day & night. There some quantities of a good Software that provide email list:
1-  They should allow only verified emails.
2-  They should possess business to business feature.
3-  They should target the audience on the basis of their interest.
4-  They should provide bulk email list on daily basis.

Techniques:
These are highly effective techniques that must be followed :
1-  Email list should be up-to-date.
2-  Email should have unsubscribe option for the purpose, subscribers don’t think it is mandatory for them to read all  emails or they think they can control it or they feel free.
3-  Email should have optimum & authentic design.
4-  Avoid strategies that make subscribers to think that email is spam.
5-  Email should contain concise subject line.

8- Bulk Email Marketing:

These are the risks attached to bulk email marketing:
1-  Risk of being spammed.
2-  Seems like a promotional email.
3-  Risk of un subscription.
4-  Time consuming.

Solutions:
Modern problems require modern solutions:
1-  Choose accurate Buk email service provider wisely.
2-  Build target mailing lists.
3-  Give incentives
4-  Time management
5-  Beautify the email with best content & design.

9- Email Marketing Expert:

Whatever the field is, experts are always preferred & appreciated. Expert’s demand is undoubtedly high.
In the world of email marketing, you just need to have target market. Email is fruitful if it is sent to people having interest in it. In this way, profit & revenue increases up to 25% and even more:
1-  Expert targets the relevant market.
2-  Expert uses the software that help him out in sending emails to masses without being spammed.
3-  Expert, in a user-friendly way, gets the permission from subscriber.
4-  Expert encourages users to take action in response to email.

10- Elements of Successful Email:

The elements of successful email are as follow:
1-  Best subject line.
2-  Best content.
3-  Visual representation of data/content like use of fascinating picture or small video clip.
4-  Attention grabbing design & logo.
5-  Recipient targeting.